The rising real estate developer, Egics development, is out on Cairo’s billboards for the first time to deliver a message to Greater Cairo residents and the Real Estate scene as a whole, to build a better world together. A simple statement but with a strong vision and ambiance.
The company has participated in numerous enormous national initiatives. In 2004, the founder decided to pursue their ambitions and be an innovator in their sectors. By the end of 2021, we could say that they have been able to overcome challenges and gained the loyalty of both clients and employees. This shows how modest a start can be transformed with devotion and will into a unified group that offers a full solution.
The campaign distribution is a success story targeting the wanted segment and class in their most visited roads and locations, and the visual of the campaign was very simple and strong, giving the brand’s message and logo their pride, sketching five different nationalities persons to deliver the presence the idea of diversity along with writing the tagline ‘To Build A Better World Together’ in Arabic, and lastly the company’s hotline number.